All properties Developers Investors Toolkit Local businesses Intelligence How it works Methodology
City markets
Penngrove Petaluma Campbell Los Gatos Saratoga Half Moon Bay Discovery Bay
Meet Jake Sign in Get your home's number Agent desk ↗
Valuations

What a home is worth, and who is saying so.

Three different things get called a valuation. They are not the same, they do not carry the same weight, and on this site each one says which it is on its first line. Here is the difference.

01. Automated valuation
Arithmetic. A program picks recorded sales near a home that match on size, bedrooms, distance and date, works out a range per square foot and applies it to the home. Nobody has looked at the house. It cannot see condition, a remodel, an unpermitted addition, the view, the lot, or what is pending but not yet recorded. The estimates on the big portals are this kind of number, and so are the automated valuations this site prepares on request.
What it is not: an opinion of value, an appraisal, or advice on what to list or offer at. No licence stands behind it and no one is accountable for it.
02. Broker’s opinion of value
A judgement, signed. Jake Taylor, a licensed Realtor (CA DRE #02070119), chooses the comparables by hand, adjusts for what the records cannot see, weighs what is pending and listed right now, and puts a name and a licence on the number. In California, saying what a specific home is worth is a licensed activity, and this is the licensed version. On this site it is called a Comp Report once Jake has signed it, and it is the number to take into an offer, a listing decision or a negotiation.
What it is not: an appraisal. A broker’s opinion is an agent’s professional judgement, not a regulated report.
03. Appraisal
A regulated report. Prepared by a state-licensed or certified appraiser to professional standards, usually because a lender, a court or an estate requires one. Neither of the numbers above replaces it.
How you get one: your lender orders it when you finance a purchase or a refinance; for a probate, a divorce or a tax matter, an attorney or an accountant will say when one is needed. Jake can tell you what to expect but does not prepare appraisals.
On this site

Which number is which, and where it appears.

WhereWhat the number isWho stands behind it
A home’s record pageNo value at all. Recorded sales, facts from the county record, and counts and medians with the sample behind them.Sonoma County records and the MLS
An automated valuation pageA range worked out from recorded sales the engine picked. Prepared on request, kept on its own private page, and labelled “Automated valuation” in its first line and its footer.The engine. Not reviewed by an agent.
A Comp ReportA broker’s opinion of value: comparables chosen by hand, adjusted, signed. Prepared for the owner or buyer who asked; also the signed opinion of value on every Investor Exchange listing.Jake Taylor, CA DRE #02070119
The AI property review, the net sheet, a comparisonThe member’s own picks and arithmetic: recorded sales they chose, costs they entered. The pages say so, and none of them states what the home is worth.The member who built it
Ask the market (the assistant)Facts, arithmetic and navigation. Asked what a specific home is worth, it says that is Jake’s call and shows the way to ask.—
A developer modelArithmetic on recorded sales of new builds, with every input shown and changeable.The engine, from inputs the reader sets

We do not publish an estimated value on any home’s record page. The only numbers attached to a specific home live on their own private pages, and each one says, in the first line, which of the three it is. The full sourcing is on the methodology page.

Why keep them apart

A number with a name on it is a different product.

Portal estimates are everywhere and they are free because nobody is accountable for them. A broker’s opinion of value is signed, and the person who signed it will stand in a negotiation behind it. We keep the two apart so that you always know which one you are reading, and so that the free arithmetic on this site is never mistaken for the licensed judgement it is not.

Ask Jake what your home is worth → Review a home with the recorded sales → See what has sold

The Comp Report is free and needs no listing. Real Broker, CA DRE #02022092.

Jake Taylor
The agent behind The Penngrove Market Jake Taylor

Realtor, CA DRE #02070119. One licensed agent runs The Penngrove Market: publishes the record, answers the questions and takes the calls. No listing required, no obligation.

Meet Jake